Privacy Policy

Effective Date: October 20, 2013

At eFamily.com, LLC (“eFamily”), we take your privacy seriously. This privacy policy explains how we collect, use and share personal information from users of our website available at efamily.com (“Site”) and our mobile application (“Application”). Capitalized terms not defined in this privacy policy have the meanings given in our terms of use located at Terms of Service. By submitting information through our Site or Application, you expressly consent to the collection, use and disclosure of your information in accordance with this privacy policy.

“Personal information” means information that allows someone to identify or contact you, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing information.

Types of Data We Collect

Information You Provide Us

• You may provide us with personal information, such as your name, telephone number, home address, and email address, birth date, when you sign up to use our Site or Application.
• We also ask for the following information about your family members (e.g. if you invite a family member to create an account): name, telephone number, home address, and email address, birth date, and relationship, as well as historical information about your family and/or family members.
• When you order our paid service, we or our third party service providers will collect all information necessary to complete the transaction, including your name, credit card information, and billing information.
• We retain information on your behalf, such as photos, videos, stories, messages, and other content that you post or store using your account.
• If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail.
• When you participate in one of our surveys, we may collect additional profile information.

Information We Collect via Technology

• In order to provide better quality of service, we make use of third-party analytics services in order to track statistics in aggregate across our Site and Application. These services collect and store information such as how you interact with our Site and Application, errors you encounter when using our Application, browser type, operating system, domain name, date/time stamp, IP addresses, device identifiers, how often you visit the Site, and what pages you visit. We may share that data in aggregate, but will not provide any analytics providers with your personal information.
• We use cookies (a small file placed on your computer to identify your computer, browser, and past usage of our Site) and web beacons (a small image placed on a website that monitors usage) to improve your experience on our Site. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them). You can change the settings in your browser to refuse all cookies or to indicate when a cookie is being sent. Should you refuse cookies, some parts of our Site may not operate as intended. Our analytics providers may also use their own cookies. We do not control use of these cookies used by our analytics providers and expressly disclaim responsibility for information collected through them.

How We Use Information

We use your personal information for internal purposes only, such as to provide you with the Site and Application, create your account, identify you on the system, to improve the Site and Application, and to communicate with you about eFamily.com and the services we offer (which may include administrative emails and marketing emails).

We may create anonymous data records from personal information by excluding information (such as your name) that make the information personally identifiable to you. We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion.

How We Disclose Information

Family Site Content:

• A user (“Originator”) may create a “Family Site” and invite other users (e.g., family members) to join the Family Site by following the instructions on the Application or Site.
• The Originator and each invited user that joins (each a, “Family Site Member”), may share photos, videos, messages, and other content within the Family Site (“Family Site Content”). All Family Site Content may be viewed by each Family Site Member.
• If a Family Site Member designates his/her Family Site Content with the “Share publicly” option, then such Family Site Content may be viewed by anyone (not just Family Site Members).
• Each Family Site Member may invite additional users to join the Family Site and become Family Site Members. Such additional Family Site Members will also have access to view any or all Family Site Content (including your Family Site Content).
• Each Family Site Member may share any or all Family Site Content (including your Family Site Content) via email, url, the Family Site Member’s SNS account (defined below, e.g., Facebook or Twitter), or by printing and mailing the content to one or more designated recipients by following the instructions on the Site or Application.
• When Family Site Content is shared (whether to other Family Site Members, to other eFamily users, or outside of the Site or Application), we cannot guarantee its privacy by those who receive it (they may use and re-share it in their discretion). Accordingly, we encourage you to be mindful of who you are sharing with at all times.

Social Networking Sites (SNS). If you login to the our Site or Application using or otherwise associate your account with your login credentials from a social networking site (e.g., Facebook or Twitter) (“SNS”), we may receive information about you from such SNS (e.g., your name, profile picture, gender, networks, user ID, list of friends, or other information you share publicly on the SNS) and we also allow you to import photos, videos, or other content from such SNS, each in accordance with the terms and conditions (e.g., terms of use and privacy policy) of the SNS (“SNS Terms”). We may add this information to the information we have already collected from you. If you elect to share your information with these SNS (e.g., photos or albums), we will share information with them in accordance with your election. The SNS Terms of these SNS will apply to the information we disclose to them.

Service Providers. We contract with third-party service providers to host our servers and databases and to provide other services to us. We require our service providers to agree not to access or use any information or data they may have access to while providing services to eFamily.com other than to provide us services or as specified by us.

Transfers. If eFamily.com is ever involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that transaction. This policy will apply to your information as transferred to the new entity.

Legal Requests. Notwithstanding anything to the contrary in this policy, we may preserve or disclose your information (including any communications on or through our system) in connection with any legal investigation or if we believe that it is reasonably necessary to comply with a law, regulation or legal request or to protect the safety, property, or rights of eFamily.com or others.

Choices

You can modify or delete your personal information, manage your preferences, and soon, you'll be able to export your data to your email at any time by editing your account information and/or following the instructions on the Site or Application. You are also able to delete your account by contacting us at help@efamily.com.

We may periodically send you free newsletters and e-mails that directly promote the use of our products or services. When you receive such marketing communications from us, you may indicate a preference to stop receiving further marketing communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly at help@efamily.com. Despite your indicated e-mail preferences, we may send you service related communication, including notices of any updates to our terms of use or privacy policy.

Security

We use commercially standard security practices. However, no data transmission on the internet or on a network is 100% secure, so we cannot make any guarantees regarding the security of your information. Take care to manage access to the computers and devices where you are logged in to our Site or Application.

Children and Use Outside the US

We do not intentionally gather Personal Data from visitors who are under the age of 13.

Your personal information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of personal information may be less stringent than the laws in your country.

Third Party Websites

When you click on a link to any other website or location, you will leave our Site and go to another site and another entity may collect information from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this privacy policy do not apply to these outside websites or content, or to any collection of data after you click on links to such outside websites.

Changes

From time-to-time, we may make changes to our privacy policy to account for new features or for other reasons. When such changes occur, we will change the “Effective Date” above. If we make any material changes in the way we use your personal information, we will notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on our Site. Any changes to this privacy policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our Site. These changes will be effective immediately for new users of our Site or Application. If you do not wish to permit changes in our use of your personal information, you must notify us prior to the effective date of the changes that you wish to deactivate your account with us. Continued use of our Site or Application, following notice of such changes shall indicate your acknowledgement of and consent to such changes.

Contact Us

If you have concerns about our privacy policy, please forward them to legal@efamily.com and we'll do our best to respond promptly.